You don’t just need access to cutting-edge technology to create impactful off the plan marketing campaigns, but it sure helps. Cutting edge technology tends to be the single biggest difference between a lacklustre marketing campaign and one where sales literally write themselves. Here are a list of practical insights that you can use to improve
Historically top-quality rendered photographs, well-written descriptions, floor plans, display homes and architectural models have all dominated off-the-plan marketing. While you might think these are all equally important, research has found that the floorplan is king. According to a survey by UK property website Rightmove, more than one-third of buyers are less likely to enquire about